Vision, Mission, Strategic Initiatives

City Staff Work Program, dated January 2021

Council Vision
"Monterey: A beautiful, special place to live, work, and visit. Anda!"

Council Mission
"In partnership with our entire community, the Monterey City Council provides visionary leadership ensuring a safe, healthy, historic, economically vibrant, and sustainable environment."

Council Vision and Mission statement DRAFTS were updated September 2021.

Value Drivers

Working to improve the quality of life of our residents
The Council is committed to ensuring that Monterey retains its special character, which derives from its heritage, size and location. The Council also is committed to ensuring that Monterey remains a safe and welcoming place to live, work and visit.

Ensuring a level of economic vitality sufficient to support our quality of life and municipal infrastructure requirements (both physical and human)
The Council is both committed and concerned about the right kind and right level of economic activity. For example, economic development of the region’s academic and research assets is in the best interest of the City; the introduction of a heavy manufacturing enterprise is not.

Providing sufficient resources and support to develop and retain a high quality city work force
The Council knows that the quality of city services correlates directly with the quality of city employees. For that reason, the Council is committed to supporting strategies that ensure Monterey can consistently attract, develop and retain employees capable of delivering services consistent with their vision for the future of the City.

Ensuring an adequate water supply for the city; now and in the future
The Council recognizes that access to a dependable supply of fresh water is a significant gating factor which impacts their ability to provide affordable housing and promote economic vitality consistent with the goals described in the City’s General Plan.

Providing the City of Monterey with multiple modes of transportation that are safe, efficient and effective
The Council is committed to developing policies and supporting plans that create an environment where people, bicycles and motor vehicles can move through the community with minimal delay. The Council also wants to explore creative applications of public space design principles and the use of transit services to lessen people’s reliance on cars to move about the City.

Appropriately preserve, promote, and maintain our historic, cultural, and environmental assets
Monterey is home to many historic, cultural and natural assets of value to the community, the nation and the world. The Council is committed to support policies and plans that ensure the protection and appropriate development and use of these assets in perpetuity.

Maintain and expand an environment that solicits, welcomes and appreciates input from all
The Council wants to provide the mechanisms and processes for developing and maintaining multiple and robust lines of communications between the City and its many constituents, stake-holders and others who have a legitimate interest in the business of the city.

Strategic Initiatives

Working to improve the quality of life of our residents

  • Complete the vision for Window-on-the-Bay Park. (Plans & Public Works)
  • Update the storm drain utility, sanitary sewer and pavement maintenance needs and financing mechanism. (Plans & Public Works)
  • Develop policy and framework for meeting Areas of Special Biological Significance (ASBS) regulations. (Plans & Public Works)
  • Identify another specific major workforce housing project in collaboration with other agencies / or key stake-holders, and develop an action plan for possible implementation. Specific focus would be on use of Ft. Ord / Ryan Ranch properties. (Plans & Public Works)
  • Continue to coordinate with other local fire departments to explore a higher level of service to the entire region by reducing duplicate overhead and better utilizing existing resources, using agreements and / or consolidations. (Fire)
  • Develop a condominium conversion policy recommendation to end the moratorium. (Plans & Public Works)
  • Develop a system of standards and incentives for sustainability of new construction and remodels – “Green Initiative”.
 Ensuring a level of economic vitality sufficient to support our quality of life and municipal infrastructure requirements -- both physical and human
  • Evaluate the appropriate use and restoration of the passenger depot building on the west side of the Catellus property. Complete public improvements on the east side, including improvements to the dry storage boat yard and parking lot. (Plans & Public Works)
  • Develop Council consensus on facilitating Monterey Bay Kayaks and Adventures by the Sea operators
  • Develop improvement plan for boat dry storage area
  • Develop reuse strategy for the train depot
  • Develop a traffic impact fee to support General Plan implementation. (Plans & Public Works)
  • Ensure long-term revenue / expenditure balance in the City’s operating budget and develop an infrastructure re-capitalization strategy. (City Manager)
  • Develop a strategy for expanding the economic value of DLI, NPS and other federal activities. (City Manager)
  • Enhance heritage tourism efforts through continued collaboration with local, state, federal and private organizations. (Museum and Cultural Arts, Plans & Public Works)
  • Encourage each business district to develop an economic revitalization strategy
Providing sufficient resources and support to develop and retain a high quality city workforce
  • Continue initiatives to transform the City’s business processes and manage the corporate information of the organization, including the continued deployment of electronic-government business systems. (City Manager)
  • Expand staff development and supervisory leadership programs to provide opportunities for City employees to enhance performance and professional growth and to develop succession planning strategies as a means to meet the City’s future leadership needs. (Executive Management / Human Resources)
  • Develop and implement staff recruitment, retention and recognition strategies. (Executive Management / Human Resources)
  • Complete the integration of the Community Development and Public Works departments
Ensuring an adequate water supply for the City; now and in the future
  • Initiate land transfer process and water resource for Monterey’s Ft. Ord properties. (Plans & Public Works)
  • Develop water allocation policy to support Council priorities and strategic initiatives.
Providing the City of Monterey with multiple modes of transportation that are safe, efficient and effective
  • Implement high priority circulation improvement and maintenance projects on Lighthouse / Del Monte corridor and Highway 68, with specific emphasis on the following:
    • Develop policy direction on Lighthouse Avenue traffic objectives and necessary improvements.
    • Complete Highway 68 improvements at CHOMP.
    • Complete the N. Fremont / Del Monte / Lighthouse signal controller upgrades.
    • Develop strategy for Washington-Del Monte improvements.
Appropriately preserve, promote and maintain our historic, cultural and environmental assets
  • Develop strategy to preserve and interpret Pacific Biological Lab, Wing Chong Market and La Ida Café. (Museum and Cultural Arts)
  • Expand Library funding sources and endowment to improve library services to residents, local business owners, employees, students and visitors. (Library)
  • Maintain responsible stewardship of historic and cultural resources. (Library, Museum and Cultural Arts, Plans & Public Works)
  • Develop strategy for the expansion of cultural and performing arts.