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07/07/17: City of Monterey Records Monterey Pop Festival Memories

Communications & Outreach Office

  • 7 July 2017
  • Number of views: 767
07/07/17: City of Monterey Records Monterey Pop Festival Memories

The City of Monterey is celebrating the 50th anniversary of the Monterey International Pop Festival and the Summer of Love by launching a “community stories” series. Twenty-one community members recorded their memories about attending the iconic festival. 

“The Monterey Pop Festival was the greatest music festival in history, and it happened right here in Monterey,” said City Manager Mike McCarthy. “We have heard stories from festival organizers and performers. We also wanted to preserve the memories of local residents for future generations.”

The Monterey International Pop Festival was a three-day concert that took place on June 16-18, 1967 at the Monterey County Fairgrounds. It launched the careers of Jimi Hendrix, Janis Joplin and The Who, and served as the blueprint for music festivals to come, from Woodstock to Coachella. 

The City of Monterey put out a “casting call” on social media to solicit stories. The interviews have been filmed and edited into a documentary series and podcasts, which can be found at monterey.org/summeroflove. You can also download the full transcripts. The interviews will be housed in the Monterey Public Library’s California History Room.

Visitors to the Monterey Museum of Art can also listen to selected stories at the “Who Shot Monterey Pop! Photographs from the 1967 Festival” exhibition, running through September 18, 2017.

Interviewees include Senator Bill Monning, restaurateur Chris Shake, and Monterey County Herald music correspondent Beth Peerless. Photographer Tom Gundelfinger O’Neal talks about how the Pop Festival launched his rock n’ roll photography career. Retired Monterey Police captain Rick Buvia remembers how he changed the attendees’ image of police “from ‘pigs’ to ‘flower children’” by decorating his motorcycle and uniform. Charles Davis shared his unpublished photographs of Jimi Hendrix, the Grateful Dead and The Who, among others. 

Check out the videos, podcasts and transcripts at monterey.org/summeroflove and stay tuned for new episodes!