The City of Monterey is anxious to assist new businesses to assure their successful location in Monterey. Starting a new business requires a major commitment of time, energy, and capital. You will also be required to obtain a business license, and other required zoning, planning, and building permits, depending on the nature of your business. Most important to your success is the development of a business plan, which describes how your business will be managed and operated. A business plan is also essential if you are seeking financing for your business.